{"title":"Masterclasses","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eMonthly masterclasses on brand, culture, and AI applied to business, led by Beatriz Carranza Vallejo-Nágera and Cristina Carranza.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"ai-for-business-the-basics","title":"AI for Business: The Basics","description":"\u003cp\u003eSeptember 3rd · 18:00\u003c\/p\u003e\n\u003cp\u003eWHAT WE'LL COVER\u003c\/p\u003e\n\u003cp\u003e01 — BRAND \u0026amp; PRODUCT\u003cbr\u003eWhat makes a brand yours, and how to build equity into it from day one.\u003c\/p\u003e\n\u003cp\u003e02 — WEB \u0026amp; CONTENT\u003cbr\u003eGetting your story live — the site, the channels, the content that carries it.\u003c\/p\u003e\n\u003cp\u003e03 — GETTING STARTED WITH ECOMMERCE\u003cbr\u003eTurning what you've built into a store that sells.\u003cbr\u003eIf time allows.\u003c\/p\u003e","brand":"The N•ERA","offers":[{"title":"Default Title","offer_id":58746592461148,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1030\/1983\/9836\/files\/NERA-Masterclass-AI-for-Business-4.jpg?v=1787567872"},{"product_id":"understanding-claude-masterclass","title":"Understanding Claude — From Basics to Complexity","description":"\u003cp dir=\"ltr\"\u003eA live masterclass on understanding and applying Claude, from the fundamentals to the real complexity of a working project.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat the session covers:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eClaude's architecture and capabilities\u003c\/li\u003e\n\u003cli\u003eSetting up the application and API environment\u003c\/li\u003e\n\u003cli\u003eBuilding a complete project workflow: structuring inputs, defining outputs\u003c\/li\u003e\n\u003cli\u003ePrompt engineering: from zero-shot to chain-of-thought and multi-shot prompting\u003c\/li\u003e\n\u003cli\u003eCreating dynamic agendas and generating rich context for complex tasks\u003c\/li\u003e\n\u003cli\u003eHands-on exercise: building a mini-project from scratch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eLive session on Google Meet. Access details are sent by email after purchase.\u003c\/p\u003e","brand":"The N•ERA","offers":[{"title":"Default Title","offer_id":58916246651228,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1030\/1983\/9836\/files\/NERA-Masterclass-Understanding-Claude-2.jpg?v=1788365201"}],"url":"https:\/\/www.the-nera.com\/collections\/masterclasses.oembed","provider":"The N•ERA","version":"1.0","type":"link"}