{"product_id":"future-of-luxury-industry-masterclass","title":"Commercial Strategy for Luxury Brands – What You Must Know About This Industry to Survive in the Future","description":"\u003cp\u003eThu, Dec 10, 2026 · 18:00–19:30 CEST. The brands that survive 2030 are deciding it now.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat you'll work through:\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eMacro-trends: sustainability, digital natives, Web3.\u003c\/li\u003e\n\u003cli\u003eShifting consumer values — circularity, transparency, purpose.\u003c\/li\u003e\n\u003cli\u003eResale and rental markets — threat or opportunity.\u003c\/li\u003e\n\u003cli\u003eWhat future commercial directors need to lead.\u003c\/li\u003e\n\u003cli\u003eScenario planning for downturns and geopolitical shifts.\u003c\/li\u003e\n\u003cli\u003eFinal group debate.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eLed by\u003c\/strong\u003e Beatriz Carranza. Live session via Google Meet — link sent on registration.\u003c\/p\u003e","brand":"Beatriz Carranza","offers":[{"title":"Default Title","offer_id":59053512720732,"sku":"NERA-MC-011","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1030\/1983\/9836\/files\/NERA-MC-11-Luxury.jpg?v=1788880461","url":"https:\/\/www.the-nera.com\/es\/products\/future-of-luxury-industry-masterclass","provider":"The N•ERA","version":"1.0","type":"link"}