{"product_id":"luxury-margins-pricing-power-masterclass","title":"Commercial Strategy for Luxury Brands – Understanding Margins","description":"\u003cp\u003eThu, Nov 26, 2026 · 18:00–19:30 CEST. Margin is where brand equity becomes measurable.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat you'll work through:\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eGross margin vs. net margin — what luxury brands track.\u003c\/li\u003e\n\u003cli\u003eCost structure: craftsmanship, marketing, retail overheads.\u003c\/li\u003e\n\u003cli\u003ePricing power and premium markups.\u003c\/li\u003e\n\u003cli\u003eBreak-even analysis for collections and store openings.\u003c\/li\u003e\n\u003cli\u003eMargin erosion — discounting, grey markets, overproduction.\u003c\/li\u003e\n\u003cli\u003ePractical exercise — calculating margins for a hypothetical product.\u003c\/li\u003e\n\u003cli\u003eLive Q\u0026amp;A and group discussion.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eLed by\u003c\/strong\u003e Beatriz Carranza. Live session via Google Meet — link sent on registration.\u003c\/p\u003e","brand":"Beatriz Carranza","offers":[{"title":"Default Title","offer_id":59053512687964,"sku":"NERA-MC-010","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1030\/1983\/9836\/files\/NERA-MC-08-Luxury.jpg?v=1788880461","url":"https:\/\/www.the-nera.com\/es\/products\/luxury-margins-pricing-power-masterclass","provider":"The N•ERA","version":"1.0","type":"link"}