{"product_id":"luxury-consumer-cultural-strategy-masterclass","title":"Luxury, Culture \u0026 Creativity – Understanding Today's Consumer","description":"\u003cp\u003eThu, Sep 24, 2026 · 18:00–19:30 CEST. Luxury doesn't sell products. It sells belonging.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat you'll work through:\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eThe evolution of the luxury consumer — how demographics and geography reshape demand.\u003c\/li\u003e\n\u003cli\u003eCultural drivers in luxury consumption: art, heritage, storytelling.\u003c\/li\u003e\n\u003cli\u003eCreativity as a commercial asset — how design and innovation attract.\u003c\/li\u003e\n\u003cli\u003eConsumer psychology: exclusivity, belonging, self-actualization.\u003c\/li\u003e\n\u003cli\u003eCase studies — Hermès, Gucci, LVMH.\u003c\/li\u003e\n\u003cli\u003eLive Q\u0026amp;A and group discussion.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eLed by\u003c\/strong\u003e Beatriz Carranza. Live session via Google Meet — link sent on registration.\u003c\/p\u003e","brand":"Beatriz Carranza","offers":[{"title":"Default Title","offer_id":59053511967068,"sku":"NERA-MC-002","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1030\/1983\/9836\/files\/NERA-MC-02-Luxury.jpg?v=1788881018","url":"https:\/\/www.the-nera.com\/products\/luxury-consumer-cultural-strategy-masterclass","provider":"The N•ERA","version":"1.0","type":"link"}