{"product_id":"luxury-market-dynamics-4-dimensions-masterclass","title":"Market Dynamics of Luxury \u0026 The 4 Dimensions of a Conceptual Brand – Practical Cases","description":"\u003cp\u003eThu, Oct 8, 2026 · 18:00–19:30 CEST. Scarcity is not a shortage. It's a strategy.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat you'll work through:\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eSupply-demand dynamics in luxury: scarcity, pricing power.\u003c\/li\u003e\n\u003cli\u003eThe 4 Dimensions framework for conceptual brands.\u003c\/li\u003e\n\u003cli\u003eHow brands balance tradition with innovation.\u003c\/li\u003e\n\u003cli\u003eApplying the framework to two contrasting brands — Chanel vs. Balenciaga.\u003c\/li\u003e\n\u003cli\u003eLive Q\u0026amp;A and group discussion.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eLed by\u003c\/strong\u003e Beatriz Carranza. Live session via Google Meet — link sent on registration.\u003c\/p\u003e","brand":"Beatriz Carranza","offers":[{"title":"Default Title","offer_id":59053511999836,"sku":"NERA-MC-004","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1030\/1983\/9836\/files\/NERA-MC-04-Luxury.jpg?v=1788880462","url":"https:\/\/www.the-nera.com\/products\/luxury-market-dynamics-4-dimensions-masterclass","provider":"The N•ERA","version":"1.0","type":"link"}