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Luxury Brand Strategist
Beatriz
Carranza
Luxury Brand Strategist
Beatriz
Carranza
Co-founder · N•ERA
Professor of Brand Strategy at IE University and lecturer in the Master in Luxury Brand Strategy at Condé Nast College Spain.
Fifteen years advising premium and luxury brands across fashion, beauty, lifestyle, and hospitality — leading international expansion, positioning strategy, and commercial growth for brands that compete on desirability, not price.
Author of Differentiating the Unique: The Art of Luxury Brand Strategy. Her frameworks sit at the intersection of strategic rigour and cultural intelligence.
Multilingual — English · Español · Français. Based in Europe.
GTM Strategist
Cristina
Carranza
GTM Strategist
Cristina
Carranza
Co-founder · N•ERA
Professor of Digital Marketing at IE Business School. Fifteen years building go-to-market systems across global brands — Twitch, Amazon, GGTech Entertainment — scaling revenue operations across 20+ countries.
Currently driving international growth at Zepo Intelligence, at the frontier of AI-powered enterprise sales.
She designs GTM architecture for clients and teaches it in the classroom — translating complex growth systems into rigorous, reproducible frameworks for CMOs, founders, and MBA executives.
Multilingual — English · Español · Français. Based between New York and Madrid.
La educación sobre marcas no ha seguido el ritmo de la realidad de las marcas.
La N•ERA existe para cerrar esa brecha. No es una plataforma de cursos. Es un sistema de inteligencia —creado para profesionales que ya conocen el vocabulario, pero necesitan marcos para actuar con precisión. Operamos en la intersección del lujo, el branding, el marketing digital y la IA —ofreciendo marcos estratégicos, experiencias en vivo y acceso directo a las mentes detrás de la metodología. La N•ERA no enseña. Recalibra.