About
Luxury Brand Strategist
Beatriz
Carranza
Luxury Brand Strategist
Beatriz
Carranza
Co-founder · N•ERA
Professor of Brand Strategy at IE University and lecturer in the Master in Luxury Brand Strategy at Condé Nast College Spain.
Fifteen years advising premium and luxury brands across fashion, beauty, lifestyle, and hospitality — leading international expansion, positioning strategy, and commercial growth for brands that compete on desirability, not price.
Author of Differentiating the Unique: The Art of Luxury Brand Strategy. Her frameworks sit at the intersection of strategic rigour and cultural intelligence.
Multilingual — English · Español · Français. Based in Europe.
GTM Strategist
Cristina
Carranza
GTM Strategist
Cristina
Carranza
Co-founder · N•ERA
Professor of Digital Marketing at IE Business School. Fifteen years building go-to-market systems across global brands — Twitch, Amazon, GGTech Entertainment — scaling revenue operations across 20+ countries.
Currently driving international growth at Zepo Intelligence, at the frontier of AI-powered enterprise sales.
She designs GTM architecture for clients and teaches it in the classroom — translating complex growth systems into rigorous, reproducible frameworks for CMOs, founders, and MBA executives.
Multilingual — English · Español · Français. Based between New York and Madrid.
Brand education has not kept pace with brand reality.
The N•ERA exists to close that gap. It is not a course platform. It is an intelligence system — built for professionals who already know the vocabulary but need frameworks to act on it with precision.We operate at the intersection of luxury, branding, digital marketing, and AI — delivering strategic frameworks, live experiences, and direct access to the minds behind the methodology. The N•ERA does not teach. It recalibrates.