Commercial Strategy for Luxury Brands – What You Must Know About This Industry to Survive in the Future

Thu, Dec 10, 2026 · 18:00–19:30 CEST. The brands that survive 2030 are deciding it now.

What you'll work through:

1. Macro-trends: sustainability, digital natives, Web3.
2. Shifting consumer values — circularity, transparency, purpose.
3. Resale and rental markets — threat or opportunity.
4. What future commercial directors need to lead.
5. Scenario planning for downturns and geopolitical shifts.
6. Final group debate.

Led by Beatriz Carranza. Live session via Google Meet — link sent on registration.