Commercial Strategy for Luxury Brands – Understanding Margins

Thu, Nov 26, 2026 · 18:00–19:30 CEST. Margin is where brand equity becomes measurable.

What you'll work through:

1. Gross margin vs. net margin — what luxury brands track.
2. Cost structure: craftsmanship, marketing, retail overheads.
3. Pricing power and premium markups.
4. Break-even analysis for collections and store openings.
5. Margin erosion — discounting, grey markets, overproduction.
6. Practical exercise — calculating margins for a hypothetical product.
7. Live Q&A and group discussion.

Led by Beatriz Carranza. Live session via Google Meet — link sent on registration.