Market Dynamics of Luxury & The 4 Dimensions of a Conceptual Brand – Practical Cases

Thu, Oct 8, 2026 · 18:00–19:30 CEST. Scarcity is not a shortage. It's a strategy.

What you'll work through:

1. Supply-demand dynamics in luxury: scarcity, pricing power.
2. The 4 Dimensions framework for conceptual brands.
3. How brands balance tradition with innovation.
4. Applying the framework to two contrasting brands — Chanel vs. Balenciaga.
5. Live Q&A and group discussion.

Led by Beatriz Carranza. Live session via Google Meet — link sent on registration.