Luxury, Culture & Creativity – Understanding Today's Consumer

Thu, Sep 24, 2026 · 18:00–19:30 CEST. Luxury doesn't sell products. It sells belonging.

What you'll work through:

1. The evolution of the luxury consumer — how demographics and geography reshape demand.
2. Cultural drivers in luxury consumption: art, heritage, storytelling.
3. Creativity as a commercial asset — how design and innovation attract.
4. Consumer psychology: exclusivity, belonging, self-actualization.
5. Case studies — Hermès, Gucci, LVMH.
6. Live Q&A and group discussion.

Led by Beatriz Carranza. Live session via Google Meet — link sent on registration.