Commercial Strategy for Luxury Brands – Circles of Influence & The Importance of Personal Branding

Thu, Nov 12, 2026 · 18:00–19:30 CEST. Trust is the only currency that outlasts a campaign.

What you'll work through:

1. Mapping influence — from internal stakeholders to external ambassadors.
2. KOLs and KOCs: what actually moves a luxury audience.
3. Personal branding for executives and sales professionals.
4. Building trust and authority with high-net-worth clients.
5. Networking inside the luxury ecosystem.
6. Live Q&A and group discussion.

Led by Beatriz Carranza. Live session via Google Meet — link sent on registration.